Click Trough Rate
Cost Per Click
Return on Investment (ROI)
Carasti Car Subscription
Google & Facebook Ads
Carasti set the following objectives for their Google Ads campaign:
- Increase brand awareness and reach among their target audience.
- Generate high-quality leads from individuals interested in car subscriptions.
- Improve conversion rates and encourage more sign-ups for Carasti’s car subscription services.
Search Engine Marketing Strategy and Execution
Carasti collaborated with a Full Service Digital Marketing agency SEM Revival to design and execute a Comprehensive Search Engine Marketing Campaign. The campaign comprised the following key components:
Keyword Research: Thorough keyword research was conducted to identify relevant and high-intent keywords related to car subscriptions, car leasing, and car ownership alternatives. This research helped optimize ad targeting and enhance campaign performance.
Ad Creation: Engaging and persuasive ad copy was crafted by SEM Revival to capture the attention of potential customers. The ads highlighted Car Subscription key selling points, such as flexible subscription plans, zero maintenance costs, and the convenience of switching between different car models.
Ad Extensions: Various ad extensions, including site link extensions and call extensions, were implemented to provide additional information and encourage users to take action. This included links to Car Subscription’s website, phone numbers, and specific landing pages tailored to different customer segments.
Targeting: Careful audience targeting was implemented to ensure ads reached the most relevant prospects. Demographic targeting, location-based targeting, and interest-based targeting were utilized to maximize campaign effectiveness.
Budget Allocation: An optimized budget was allocated to different ad groups and campaigns based on their performance and the value they brought in terms of conversions and lead generation.
Performance Tracking: Google Analytics and conversion tracking tools were integrated to monitor campaign performance, track conversions, and make data-driven optimizations.
Outcomes and Results
Carasti’s Google Ads campaign yielded significant results in line with their objectives:
Increased Brand Awareness: The campaign significantly boosted Car Subscription brand awareness by 200 %, as measured by an increase in brand searches and direct website traffic.
Quality Leads and Conversions: The campaign generated a steady stream of high-quality leads, resulting in a notable increase in subscription inquiries and sign-ups.
Improved Conversion Rates: With continuous optimization and A/B testing, Carasti witnessed a steady improvement in conversion rates of 28% throughout the campaign, resulting in a higher return on investment (ROI).
Cost Efficiency: The campaign demonstrated cost efficiency by achieving a lower cost per click (CPC) and cost per acquisition (CPA) over time, thanks to ongoing optimization efforts and refining ad targeting.