Hansa Gartenhaus's Background
Hansa Gartenhaus specializes in designing and producing high-quality garden houses, catering to customers seeking functional and aesthetically pleasing outdoor structures. With a wide range of products, they aimed to expand their market reach, generate qualified leads, and drive sales through effective digital advertising.
87%
Impression Rate
45 %
Click Trough Rate
-72%
Cost Per Click
26%
Conversion Rate
280%
Return on Investment (ROI)
- Client:
Hansa Gartenhaus - Business:
Garden Houses - Services:
Google Ads
Goals and Objectives of Hansa Gartenhaus
The SEM Revival the Search Engine Marketing Agency collaborated with Hansa Gartenhaus to establish the following campaign objectives:
Increase brand visibility: Enhance Hansa Gartenhaus’s online presence and brand awareness.
Drive website traffic: Generate a significant increase in targeted traffic to the Hansa Gartenhaus website.
Improve lead generation: Capture quality leads to fuel the sales pipeline.
Boost conversions: Optimize ad campaigns to drive conversions and increase sales.
Strategy and Implementation
SEM Revival Implement a comprehensive strategy to leverage Google Ads effectively. The approach involved several key steps:
Extensive keyword research: Conducted in-depth keyword research to identify relevant search terms and target high-intent users actively searching for garden houses and related products.
Ad creation and optimization: Developed compelling ad copy and visually appealing display ads to engage the target audience and drive click-through rates (CTR). Constant A/B testing and optimization ensured the best-performing ads were consistently displayed.
Landing page optimization: Collaborated with the client to optimize landing pages for a seamless user experience, including persuasive content, clear calls-to-action (CTAs), and intuitive navigation. This strategy aimed to increase conversion rates and reduce bounce rates.
Audience targeting: Utilized Google’s audience targeting capabilities to reach specific demographics, such as homeowners, garden enthusiasts, and DIY hobbyists, ensuring ads were shown to the most relevant users.
Location targeting: Implemented geotargeting strategies to focus on regions where Hansa Gartenhaus had a strong market presence and customer base, maximizing the campaign’s effectiveness.
Bid management and budget optimization: Monitored bids and adjusted budgets to ensure efficient allocation of resources, maximizing the return on ad spend (ROAS).
Tracking and analytics: Integrated Google Analytics and conversion tracking to measure campaign performance, track key metrics, and make data-driven optimizations.
Results and Achievements
The implementation of the Google Ads campaign yielded exceptional results for Hansa Gartenhaus:
Increased brand visibility: The campaign significantly boosted brand visibility, with impressions increasing by 75% within the first month.
Website traffic growth: The strategic campaign contributed to a 120% increase in website traffic, leading to a broader customer base and heightened exposure.
Enhanced lead generation: The optimized ad campaign generated a 60% increase in qualified leads, providing Hansa Gartenhaus with a steady stream of potential customers.
Improved conversions: The conversion rate improved by 26%, resulting in a notable uplift in sales and revenue for Hansa Gartenhaus.
The implementation of the Google Ads campaign yielded exceptional results for Hansa Gartenhaus:
Increased brand visibility: The campaign significantly boosted brand visibility, with impressions increasing by 75% within the first month.
Website traffic growth: The strategic campaign contributed to a 120% increase in website traffic, leading to a broader customer base and heightened exposure.
Enhanced lead generation: The optimized ad campaign generated a 60% increase in qualified leads, providing Hansa Gartenhaus with a steady stream of potential customers.
Improved conversions: The conversion rate improved by 26%, resulting in a notable uplift in sales and revenue for Hansa Gartenhaus.
Positive ROI: The campaign delivered a strong return on investment, with the client’s revenue surpassing the initial ad spend by 280%, highlighting the effectiveness of the digital marketing agency’s efforts.
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