Homes Direct 365 Overview
Click Trough Rate
Cost Per Click
Return on Investment (ROI)
Homes Direct 365
Objectives of Homes Direct 365
Increase brand exposure: Enhance brand awareness and visibility among the target audience searching for furniture online.
Drive targeted traffic: Generate high-quality website traffic from users who are interested in purchasing stylish furniture.
Improve conversion rate: Optimize campaign performance to maximize the number of conversions and increase overall sales.
Strategy and Implementation
Keyword Research: Conducted extensive keyword research to identify relevant and high-intent keywords related to Products , home décor, and interior design.
Campaign Structure: Developed a well-organized campaign structure consisting of ad groups based on specific furniture categories, such as sofas, beds, dining sets, etc.
Ad Creation: Crafted compelling and engaging ad copies highlighting Homes Direct 365’s unique selling points, including their wide range of stylish furniture, competitive pricing, and exceptional customer service.
Landing Page Optimization: Collaborated with Homes Direct 365 to optimize their website’s landing pages, ensuring they aligned with the ad copies and provided a seamless user experience.
Ad Extensions: Utilized various ad extensions, such as sitelink extensions, callout extensions, and structured snippets, to enhance ad visibility and provide additional information to potential customers about Products.
Bid Management: Implemented an effective bid management strategy to allocate the budget efficiently and maximize ROI. Regular monitoring and adjustment of bids were performed based on performance data.
Targeting and Audience Segmentation
Geographic Targeting: Tailored the campaign to reach customers in Homes Direct 365’s key markets, focusing on regions with high purchasing power and a higher propensity for online furniture shopping.
Demographic Targeting: Utilized demographic targeting options to reach specific age groups, genders, and household income brackets that align with the target audience profile.
Remarketing: Leveraged remarketing campaigns to re-engage with users who had previously visited the website, providing personalized ads and offers to increase conversion rates.
Increased Brand Exposure: The Google Ads campaign significantly increased 210% brand exposure for Homes Direct 365, resulting in a noticeable uplift in brand searches and organic traffic.
Enhanced Traffic Quality: The campaign generated highly targeted traffic to the Homes Direct 365 website, with users demonstrating strong purchase intent and longer time spent on the site.
Improved Conversion Rate: Through ongoing optimization efforts, the campaign achieved a notable increase in the conversion rate, resulting in a significant boost in online sales for Homes Direct 365.
Positive ROI: The Google Ads campaign delivered a strong return on investment 900% , with the revenue generated from online sales exceeding the advertising spend.