Homes Direct 365 Google Ads Case Study

Homes Direct 365 Overview

HomesDirect365 is a renowned online furniture retailer specializing in offering stylish and unique furniture pieces to customers worldwide. SEM Revival the Top digital marketing agency, our objective was to assist HomesDirect365 in increasing their online visibility, driving targeted traffic to their website, and ultimately boosting sales through an effective Google Ads campaign.

300%

Impression Rate

40%

Click Trough Rate

-54%

Cost Per Click

42%

Conversion Rate

900%

Return on Investment (ROI)

Client:
Homes Direct 365
Business:
Furniture Retailer
Services:
Google Ads

Objectives of Homes Direct 365

Increase brand exposure: Enhance brand awareness and visibility among the target audience searching for furniture online.

Drive targeted traffic: Generate high-quality website traffic from users who are interested in purchasing stylish furniture.

Improve conversion rate: Optimize campaign performance to maximize the number of conversions and increase overall sales.

Strategy and Implementation

Keyword Research: Conducted extensive keyword research to identify relevant and high-intent keywords related to Products , home décor, and interior design.

Campaign Structure: Developed a well-organized campaign structure consisting of ad groups based on specific furniture categories, such as sofas, beds, dining sets, etc.

Ad Creation: Crafted compelling and engaging ad copies highlighting Homes Direct 365’s unique selling points, including their wide range of stylish furniture, competitive pricing, and exceptional customer service.

Landing Page Optimization: Collaborated with Homes Direct 365 to optimize their website’s landing pages, ensuring they aligned with the ad copies and provided a seamless user experience.

Ad Extensions: Utilized various ad extensions, such as sitelink extensions, callout extensions, and structured snippets, to enhance ad visibility and provide additional information to potential customers about Products.

Bid Management: Implemented an effective bid management strategy to allocate the budget efficiently and maximize ROI. Regular monitoring and adjustment of bids were performed based on performance data.

Targeting and Audience Segmentation

Geographic Targeting: Tailored the campaign to reach customers in Homes Direct 365’s key markets, focusing on regions with high purchasing power and a higher propensity for online furniture shopping.

Demographic Targeting: Utilized demographic targeting options to reach specific age groups, genders, and household income brackets that align with the target audience profile.

Remarketing: Leveraged remarketing campaigns to re-engage with users who had previously visited the website, providing personalized ads and offers to increase conversion rates.

Final Outcome

Increased Brand Exposure: The Google Ads campaign significantly increased 210% brand exposure for Homes Direct 365, resulting in a noticeable uplift in brand searches and organic traffic.

Enhanced Traffic Quality: The campaign generated highly targeted traffic to the Homes Direct 365 website, with users demonstrating strong purchase intent and longer time spent on the site.

Improved Conversion Rate: Through ongoing optimization efforts, the campaign achieved a notable increase in the conversion rate, resulting in a significant boost in online sales for Homes Direct 365.

Positive ROI: The Google Ads campaign delivered a strong return on investment 900% , with the revenue generated from online sales exceeding the advertising spend.