Move Your Bump

Keyword Research and Selection:

Thorough keyword research was conducted to identify relevant search terms related to prenatal and postnatal fitness. We used a combination of broad, exact match, and long-tail keywords to ensure the campaign reached a wide range of potential customers. Examples of targeted keywords included “prenatal workout classes,” “postnatal fitness programs,” and “exercise during pregnancy.”

Ad Creation and Optimization:

Compelling ad copy was crafted to highlight the unique benefits of Move Your Bump’s workout classes, such as improved health during pregnancy, stress reduction, and postpartum recovery. Multiple ad variations were created and continuously tested to optimize their performance. We emphasized unique selling points, such as certified trainers, specialized equipment, and personalized training programs.

Location Targeting:

Since Move Your Bump operates locally, we utilized geotargeting to focus the campaign on areas where their target audience resided. We selected specific cities, neighborhoods, and regions relevant to the client’s location.

Ad Extensions and Sitelinks:

To enhance the visibility and effectiveness of the ads, we implemented ad extensions and sitelinks. These included call extensions, location extensions, and sitelink extensions, providing potential customers with additional information and quick access to relevant pages on the website.

Tracking and Analytics:

We integrated Google Analytics and conversion tracking to monitor the campaign’s performance effectively. This allowed us to track key metrics such as click-through rates (CTR), conversion rates, and cost per conversion. By analyzing the data, we identified opportunities for optimization and made necessary adjustments throughout the campaign.