Move Your Bump Overview
Click Trough Rate
Cost Per Click
Return on Investment (ROI)
Move Your Bump
Google & Facebook Ads
- Increase brand awareness among the target audience.
- Drive qualified traffic to the Move Your Bump website.
- Boost class bookings and conversions.
- Maximize the return on investment (ROI) for the advertising budget.
Strategy and Execution
Keyword Research and Selection:
Thorough keyword research was conducted to identify relevant search terms related to prenatal and postnatal fitness. We used a combination of broad, exact match, and long-tail keywords to ensure the campaign reached a wide range of potential customers. Examples of targeted keywords included “prenatal workout classes,” “postnatal fitness programs,” and “exercise during pregnancy.”
Ad Creation and Optimization:
Compelling ad copy was crafted to highlight the unique benefits of Move Your Bump’s workout classes, such as improved health during pregnancy, stress reduction, and postpartum recovery. Multiple ad variations were created and continuously tested to optimize their performance. We emphasized unique selling points, such as certified trainers, specialized equipment, and personalized training programs.
Since Move Your Bump operates locally, we utilized geotargeting to focus the campaign on areas where their target audience resided. We selected specific cities, neighborhoods, and regions relevant to the client’s location.
Ad Extensions and Sitelinks:
To enhance the visibility and effectiveness of the ads, we implemented ad extensions and sitelinks. These included call extensions, location extensions, and sitelink extensions, providing potential customers with additional information and quick access to relevant pages on the website.
Tracking and Analytics:
We integrated Google Analytics and conversion tracking to monitor the campaign’s performance effectively. This allowed us to track key metrics such as click-through rates (CTR), conversion rates, and cost per conversion. By analyzing the data, we identified opportunities for optimization and made necessary adjustments throughout the campaign.
Increased Website Traffic:
The Google Ads campaign generated a significant increase in website traffic for Move Your Bump. Over the course of the campaign, the website experienced a 50% boost in unique visitors compared to the previous period.
Improved Conversion Rates:
The conversion rate improved by 19% as a direct result of the targeted Google Ads campaign. This indicated that the ads effectively attracted the target audience and encouraged them to book classes.
Enhanced Brand Visibility:
Move Your Bump’s brand awareness significantly increased within the target market. The campaign reached over 100,000 impressions, ensuring that the brand name and message were exposed to a large number of potential customers.
The campaign achieved a high return on investment (ROI) for Move Your Bump. By continuously optimizing the ad performance, we were able to minimize the cost per click (CPC) and cost per conversion, ensuring the advertising budget was utilized efficiently.