My Vinyasa

SEM Revival The Search Engine Marketing Agency conducted thorough research and analysis to devise an effective Google Ads strategy for the My Vinyasa practice. The key steps involved in the approach were as follows:

Keyword Research: The SEM Revival conducted comprehensive keyword research to identify relevant keywords related to yoga, My Vinyasa, and related terms. This step ensured that the ads would be displayed to the right audience actively searching for yoga courses.

Campaign Structure: Our Search Engine Marketing Consultants created multiple campaigns based on different aspects of the client’s offerings. This included campaigns for beginners and advanced practitioners, special courses, and promotions. Each campaign had its specific ad groups and targeted keywords.

Ad Creation: Engaging and compelling ad copies were crafted, highlighting the unique features of the My Vinyasa practice courses. Emphasis was placed on the benefits, experienced instructors, and the welcoming environment provided by the client.

Ad Extensions: To enhance the ads’ visibility and provide additional information to potential customers, the Search Engine Marketing Consultansts utilized various ad extensions such as call extensions, site links, and location extensions.

Landing Page Optimization: SEM Revival optimized the client’s landing pages to ensure a seamless user experience. Clear and concise information, strong calls-to-action (CTAs), and easy-to-navigate layouts were implemented to encourage conversions.

Tracking and Measurement: To monitor the performance of the Google Ads campaigns effectively, the SEM Revival set up conversion tracking, enabling the client to track leads, sign-ups, and other desired actions. Regular performance reports were generated and shared with the client to assess the campaign’s effectiveness.