Client Overview
300K
Impression Rate
3M AED
Click Trough Rate
810%
SERPs Result
78%
Traffic Increase
980K
User Engagement
- Client:
Pizzycle - Business:
Reusable Pizza Boxes - Services:
Web Analytics
Objectives of Pizzycle
Pizzycle had set its sights on ramping up website traffic, engaging users more effectively, refining online marketing efforts, and ultimately, increasing conversions through their digital Ravenues. SEM Revival suggested the use of Web Analytics as a tool to delve into user behavior, pinpoint areas of underperformance, and devise strategies rooted in data to turn these objectives into reality.
Implementation Process
Our Web Analytics Consultants initiated the implementation process by integrating Web Analytics into Pizzycle website. The following key steps were taken:
Tracking Setup: Pizzycle collaborated with SEM Revival’s Web Analytics Consultants to integrate tracking code across all pertinent web pages. This enabled us to harvest an array of data, including user visits, page views, conversions, and more.
Conversion Tracking: To precisely evaluate the impact of our diverse marketing campaigns, the Web Analytics Consultants implemented conversion tracking. We established specific targets like form submissions, account registrations, and online transactions, providing us with a transparent view of the efficacy of our digital marketing strategies.
Custom Reporting: SEM Revival created bespoke reports that were perfectly aligned with Pizzycle’s needs. These reports delivered crucial insights into key performance indicators such as website traffic origins, user demographics, user navigation patterns, bounce rates, and conversion pathways.
Analysis and Insights
Website Traffic Analysis: By leveraging Web Analytics, SEM Revival’s Web Analytics Consultants scrutinized the traffic sources for Pizzycle’s website. The findings showed that a significant chunk of traffic came from organic search results and paid search initiatives. Armed with this insight, SEM Revival proposed allocating more resources to SEO activities and honing paid search approaches to enhance ROI.
User Behavior Analysis: Web Analytics allowed SEM Revival to acquire valuable understandings of user behavior on Pizzycle’s website. They spotted areas for improvement by analyzing user flow and engagement indicators, such as the average duration spent on each page.
The analysis highlighted that the website’s order submission process experienced a high bounce rate. Therefore, SEM Revival recommended improving the user interface and simplifying the order process to augment conversions.
Marketing Campaign Optimization: SEM Revival utilized Web Analytics to gauge the effectiveness of Pizzycle’s marketing campaigns. SEM Revival’s Web Analytics Consultants identified the campaigns that produced the most substantial returns by monitoring key metrics like click-through rates (CTRs), cost-per-click (CPC), and conversion yields.
This information was subsequently used to polish the campaigns, adjust bidding tactics, and allocate the marketing budget more judiciously.
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