Versa Check

Our Search Engine Marketing Consultants devised a comprehensive Google Ads campaign strategy to address Versa Check objectives. The strategy was divided into several key components:

Keyword Research and Selection: We conducted thorough keyword research to identify relevant and high-intent keywords related to at-home health test kits. This included terms such as “home health tests,” “health monitoring kits,” and “self-testing for health.”

Ad Campaign Creation: Our Search Engine Marketing Consultants developed well-structured ad campaigns centered around different product categories offered by Berkeley Health Test Kits. Each campaign was further divided into ad groups focusing on specific test types (e.g., blood tests, hormone tests, genetic tests).

Compelling Ad Copy: Our Search Engine Marketing Consultants crafted compelling and concise ad copies highlighting the benefits of Berkeley’s test kits, such as convenience, accuracy, and privacy. The ad copies also included relevant keywords to improve ad relevance and quality scores.

Landing Page Optimization: To ensure a seamless user experience, we optimized the landing pages corresponding to each ad group. This involved aligning the landing page content with the ad copy and creating clear calls-to-action (CTAs) to encourage conversions.

Audience Targeting: We utilized Google’s audience targeting features to reach users who exhibited an interest in health-related topics. Custom intent audiences and in-market audiences were leveraged to reach individuals actively searching for health solutions.

Ad Extensions: We incorporated ad extensions such as site link extensions and callout extensions to provide additional information and increase the visibility of the ads.

Monitoring and Optimization: Regular monitoring and performance analysis were conducted to identify underperforming keywords, ad groups, or campaigns. Budget allocation was adjusted based on performance, and A/B testing was employed to refine ad copy and landing page elements.